For businesses and brand owners, registering a trademark is a crucial step in safeguarding their brand identity and ensuring that their intellectual property remains safe and secure. However, the trademark registration process can be complex, and costly mistakes may happen, which may affect the brand’s legal protection, hinder its uniqueness, and confuse consumers, negatively impacting its reputation and success. To navigate this process successfully, here are some common errors to avoid when registering a trademark. Not taking legal consultation One of the most significant mistakes one can make is trying to register a trademark without legal counsel. The first thing one must do when registering trademarks is consult an experienced attorney who can guide them through this complex process, provide the necessary guidance, and prevent future pitfalls. Not making a unique trademark When registering a trademark, the first thing to do is to ensure that it is unique to the brand. Failing to do so might lead to rejection during the registration process. An expert trademark attorney can also help in creating a unique trademark. Not doing complete research about similar trademarks It is also important to conduct thorough research to ensure that a trademark does not conflict with existing, similar trademarks. If it does, they may face legal challenges in the application process. Not choosing the accurate trademark class Choosing the wrong trademark class for a product can also lead to legal troubles and even a rejection of the application. Hence, one must ensure that their trademark is properly classified to cover all the relevant aspects of their brand. Not tracking the application The trademark registration application is not a seamless one. Even after the application is submitted, one might receive updates and Office actions (responses from the trademark office pointing out issues regarding an application) from the USPTO.

Packaging is integral to any product-based business or industry, serving as both a protective shield and a marketing tool. A lot goes into making functional, reasonable packaging in terms of expenses, protecting the product, and being highly aesthetic and memorable. Many times, minor mistakes in packaging can end up costing a lot. These mistakes waste resources, may render the product useless, and may lead to business losses. Mistakes to avoid while packaging Avoid these seven common packaging mistakes to ensure that the last lap of the product life cycle is seamless: 1. Adding too many callouts Callouts are texts or notes that may include important product information, promotional messages, or usage instructions. Adding a laundry list of features to the packaging may overwhelm the customer and dilute the impact of key selling points. It’s best to stick to up to three relevant callouts that resonate with customers and let the product do the talking. 2. Adding misleading labels One can personalize boxes and pouches in many ways, but it’s important to let the packaging represent the brand and product well. Misleading labels can damage consumer trust and brand credibility, which requires much time and effort to rebuild. One should thoroughly check product labels and manuals. Ensure that they’re transparent and inform customers about the potential risks or allergies involved with the product. 3. Not leveraging eco-friendly packaging Sustainable or eco-friendly products and packaging have garnered significant appeal in recent times. Many customers study the brand’s eco-conscious efforts and prefer to purchase from environmentally responsible companies. Brands can leverage that and go for packaging that is organic, biodegradable, or made from recyclable materials. Conversely, a brand that promises eco-friendly products but sends them across in heavily non-recyclable or excessively packaged boxes may risk upsetting customers. 4. Overpackaging One should aim to make the unpacking experience pleasant for the customers.

Black Friday is the best time to make big tech purchases such as phones, laptops, gaming systems, and more. Recognizing good deals can help customers get the most value for their money. However, with so many offers and sales, this may sometimes feel confusing. Looking at previous year’s discounts can help people make informed decisions. To better prepare for Black Friday sales in 2023, here are the top 10 laptop offers from last year: Budget laptops Black Friday is the best time to lay hands on your favorite budget laptops for a dream price. Individuals looking to purchase laptops under $500 can check out the Asus Chromebook CX1, which features a 14-inch display, 1.1 GHz Intel Celeron N3350 CPU, 4GB RAM, and 64GB of microSD-expandable storage. Such features make it a top pick for people looking for a simple laptop for professional tasks, internet browsing, and watching movies. One can expect this to be available for as low as $170 this Black Friday. Another excellent budget option is the Sony Vaio FE, which was marked down to $599 at some retailers last year. One can hope for similar savings this year as well. The laptop is ideal for multitasking, making it an excellent choice for college students and office crowds alike. Noteworthy features include a 14-inch display, 3.3-GHz Intel Core i5 1235U 10-Core CPU, 8GB RAM, and 512GB SSD. The Lenovo IdeaPad 1i Intel is another excellent choice for a budget-friendly laptop. The product, which originally sold for $249, was on sale for just $99 last year during the Black Friday sale. Customers can wait until Black Friday this year to see if this offer makes a comeback. This laptop is equipped with a 14-inch display, 1.1 GHz Intel Celeron N4020 CPU, 4GB RAM, and 64GB eMMC storage – a perfect option for light usage.

Multiple manufacturers launch new smartphones daily. The vast availability of smartphones may also compel users to buy the device based on impulse. But this way, as a buyer, you may spend a large sum of your money on an inferior phone. And nobody wants to spend their money on a poorly made product. Therefore, in this article, we have listed ten mistakes you must avoid when buying a new smartphone. Getting insufficient storage If you love clicking pictures and recording videos, getting a device with less storage is a bad idea. Not buying the screen protector Not using a screen protector or a bumper case for your new smartphone will increase the risk of damage if it falls. Tying up with a bad carrier service A carrier may offer the best deal on a device. But always check how good their network coverage is in your region. Skipping the protection plan Though a protection plan may seem expensive at the time, you are better off buying it. If your phone breaks in the future, you will pay much less for repairs with a protection plan. Purchasing the incorrect size Smartphones with larger screens are not always better, so you must consider the purpose of your device before investing in it. Trusting in commercials A TV commercial will always highlight the best functions and features. But if you want to know how good the device truly is, we recommend hands-on testing at the store. Buying the most expensive device An expensive smartphone isn’t necessarily the best one. Do your research and find a device suitable for your needs. The same goes for buying a cheap phone that may let you down soon. Upgrading to the latest device Before spending your money on an upgrade, compare your older device with the new one.

Driving a truck is no simple business as it involves many risks. Nearly all goods shipped across the country from major ports make their way inland after being brought in by a network of heavy-duty vehicles. It is a reason why truckers get paid big for long-haul cargo. The freight’s value also determines how much money can be made in a single trip. However, first-time drivers should be wary of some rookie mistakes during trips. Misgauging distance Big rigs take more time to come to a complete stop, especially at high speeds. Not gauging the distance properly could lead truckers to careen into the vehicle in front. This could even happen while changing lanes without leaving space for the trailer in the back, as it will swerve sharply at high speeds. Breaching speed limits Driving fast is necessary to maintain the highway speed limit. But that does not mean one should drive rashly. It is also not very cool to tailgate other vehicles and prompt them to speed. If the driver ahead loses control, this could result in a catastrophic accident. Sleep deprived driving When it comes to truck driving, deadlines are a crucial factor. But truckers are more likely to make silly driving mistakes that could result in a major accident if they don’t take adequate time to relax and cool down. Moreover, if the highway patrol catches drivers working overtime, a hefty fine and license suspension can bring the trucking business to a grinding halt. Bad timing for fueling Fueling up just before a weighing station on the highway is a critical mistake. Simply because the weight of the fuel can put the truck overboard on the allotted minimum towage restriction for that particular state or national highway, it is always better to fill up the tanks once well underway on the journey after completing highway formalities.

Banners are a form of promotion strategy that combines text and images for marketing and generating new leads for a brand. One can design banners for various companies focusing on brand promotion, awareness creation, etc., depending on the type of business. Creative designs and well-written copies play a huge role in improving the buzz for any brand. Here are a few mistakes to avoid while designing a new banner for any print or digital campaign. Poor color combinations Color shades make or break your banner designs and can mean all the difference between running a successful ad campaign and losing out on marketing opportunities. Color psychology is a study of how various colors affect human behavior and mood that marketers use to create a good advertisement, irrespective of print or digital. The type of product or service offered by the client can significantly impact the color of banners. Picking the wrong size for banner elements For both print and digital banners, it is important not to mess up the size of the elements used for the banner. For example, a bigger font with limited space on the banner will make the whole copy look disproportionate and unappealing. Spacing is also important, depending on the font you choose. Some fonts look good with lesser alphabetical spacing, whereas others look better with more spacing. One should experiment with different layouts to find the best fit that suits all the elements on the banner. Logo mistakes and typographical errors Brand logos play a crucial role in promoting the company. Therefore, shifting the logo a few inches here or there can make all the difference in the banner design. One must avoid too much clutter for the elements on the banner to make the logo stand out. Invest in an excellent graphic designer to develop appealing brand logos.

Be it for college visits, business travel, love for history and art, or the delicious food, several thousands of people visit Boston annually. Now, the good thing about Boston is that, much like most of the other aspects, the city has some of the finest range of hotels. Of course, you can find a hotel to cater to your budget, but if luxury is what you seek, our selection of the top four luxury hotels in Boston will certainly excite you. Four Seasons Hotel Known for its incredible health club, phenomenal service, a beautiful park-front location, clean pool, 273 spacious and luxurious rooms, and an iconic restaurant serving lip-smacking delicacies, the Four Seasons Hotel in Boston attains a well-deserved number one spot in this list. The guest room bathrooms are also great, superior to the ones you’ll find in some other top-notch hotels of Boston. Nonetheless, the service you get is unprecedented. The hotel staff pays attention to the minutest details and is proactively helpful. Furthermore, the iconic location of the hotel, right next to the city’s Public Garden, only adds to its charm and beauty. Mandarin Oriental Founded in the year 2008, the beautiful Mandarin Oriental is rightfully a close second on this list. With an aim to do everything better and bigger, the hotel has fairly lived up to its own dream. From fine dining to the luxurious rooms, and the spa, everything about the hotel is much ahead of its time. Its contemporary guest rooms are by far the largest in Boston. The hotel has deep tubs, luxury fittings, 42-inch LED TVs, and marble showers. Additionally, the spa of the hotel is the most luxurious and the largest in Boston. The hotel staff is helpful, and the service that you get here is fantastic. It has two of the best dining places in the city – French L’Espalier and Asana restaurant.

This year’s biggest Black Friday specials will likely offer some of the most substantial cuts ever across a wide range of popular businesses and brands. Stores are working hard to offer seasonal items and avoid supply chain problems. While major shops are expected to offer great bargains, it is essential to buy with local businesses, especially in the post-pandemic era. Based on the discounts offered last year, here’s a look at what you can expect this year. Nordstrom Nordstrom could offer up to 50% off hundreds of selected goods from leading brands, as was the case last year. Longchamp items, such as the Le Pliage Cuir Leather Shoulder Bag, were discounted by 20-30%. Kiehl’s skincare sets The Daily Hydrating Skincare Gift Set was discounted at $48 (original value $66), which includes full-sized versions of two Kiehl’s classics: Ultra Facial Cream with Squalane and the renowned Avocado Eye Cream, suitable for everyone. Home Depot Refrigerators Home Depot previously offered up to $900 off refrigerators. Refrigerator discounts of up to $900 are available at Home Depot on some of the greatest brands in large appliances. Shop for Black Friday deals on Samsung, LG, and Whirlpool appliances. Amazon Amazon has some of the best discounts, and the Black Friday sales are chock-full of must-haves! Coach Outlet You could get up to 70% off Coach Outlet bags, wallets, shoes, and more, plus an extra 25% off sitewide. You could also enjoy free shipping on orders of $50 or more. Home Depot Dishwashers Whether you’re searching for a low-cost dishwasher or an upgrade to one with all the latest features, Home Depot is expected to offer up to 30% off a wide selection. Kohl’s With its online Black Friday deals, Kohl’s brings its A-game. In the past, we’ve seen a much lower free shipping requirement, thousands of deep discounts, and $15 Kohl’s Cash for every $50 bought.

If you are looking for a sale extravaganza, then this year’s Cyber Monday deals should get you all you need. You can buy accessories, home furnishing goods, and much more at rates that won’t burn a hole in your pocket, but you must be quick and organized. Several brands are launching their early bird Cyber Monday sales this year, and here are some examples from last year, so you know what to do. Top 5 Cyber Monday deals to check out Adidas products on Amazon Adidas offered discounts on t-shirts, hoodies, workout clothes, and a lot more on Amazon last Cyber Monday. The brand’s items are always the best in class, and that is why there is a big demand for them in the market. However, during these busy shopping days, you could have bought each item at a pocket-friendly rate of $9. Isn’t it a deal to cherish? So, keep an eye out for this brand this time and visit the website periodically to buy the high-quality Adidas products and fill your wardrobe with items that are cool, trendy, and elegant. Discounts on Alienware You could get up to 20% off on gaming laptops last shopping season, bringing the starting price to from $999 for those on a budget. Alienware offered this discount on Cyber Monday so that gamers could enhance their gaming experience with a laptop that is designed for it. A great offer and one you must definitely anticipate this year too. Discounts by Nectar On Cyber Monday, be quick to check out any possible offers from Nectar. Last year, you could buy a top mattress at discounts upto $399. On top of that, the brand was also giving gifts worth hundreds of dollars. This is a deal you would not want to miss for sure. The quality of all the items of this brand is known to be excellent.

The Internal Revenue Service, or IRS, is the governing authority that processes tax returns filed by individuals and businesses and issues refunds. The IRS has issued sizeable refunds worth thousands of dollars in recent years. Individuals can use the money to meet daily expenses and pay pending bills. But to be eligible for prompt refunds, here are some common mistakes you should avoid while filing your tax returns this year. Updating the wrong filing status The IRS lets you file as a single taxpayer, a married taxpayer filing jointly/separately, a qualifying widow/widower, or a sole head of the household. Entering this information correctly is critical while updating the return. Filing under the wrong section can delay processing and refunds. You might even be subject to penalties if there are errors in the calculation. Not reporting all taxable income Salaried employees working for an organization should properly mention any income subject to taxes on Form W-2. Freelancers can report their income using Form 1099. Different kinds of employment and earnings are subject to different tax slabs. The bottom line is that you should never underreport your earned income in the said financial year. If the IRS notes discrepancies, it can order an audit that will lead to subsequent penalties and interest. Filing late or on the due date Do not wait till the last minute to file your tax returns. Doing so can lead to errors and omissions, which you might be unable to rectify. Filing early allows the IRS to verify and check the refund status. If there are any irregularities, you will have time to deal with the rectifications and receive the eligible refund. Not taking expert advice Always consult with a professional if unsure about claiming deductions, arithmetical calculations, and even jargon mentioned in the tax forms. Tax attorneys file returns day in and day out and are thus in a better position to claim all the eligible refunds for your return.

Buying contact lenses online is an easy and convenient process. Additionally, online retailers often offer lower prices, making it a lucrative option. However, there are several ways in which the purchase can go wrong, like receiving the wrong product or the risk of eye infection. To ensure that one gets the best value for money and an authentic product, it is important to avoid these common mistakes when purchasing contact lenses online. Not providing prescriptions to the online supplier The only way to buy correct contact lenses is through an eye exam conducted by an ophthalmologist. They will then prescribe the type of contact lenses one can wear. This prescription needs to be checked by the online supplier before one places an order for the lenses. If the prescription is not provided, one will likely end up with the wrong pair of lenses. So, always buy from online suppliers and retailers that check the prescription before taking an order. One can provide the prescription by scanning it or taking a photograph and uploading it online or through the mail, whichever method has been specified by the retailer. Not researching the supplier properly This is a common mistake that many people make while buying contact lenses online. One should commit enough time to do some background research on the supplier or retailer they are planning to buy the lenses from. One can look into the number of years the supplier has been in the business, their geographical presence, and what customers say about them. It is important to know that the retailer is credible and reputable. This will ensure that one buys authentic and genuine products. Not researching the product Every supplier or retailer will have a wide range of lenses. It can be an overwhelming task to pick the right lenses, even with a prescription.

Having a custom logo sticker on products lets customers connect with the brand. Seeing a particular label time and again helps people remember it and motivates them to go back and interact with the brand or company. So, if your business is in the early stages, this is the next step to solidify your brand identity. Get one of the following logo sticker printing services on board to print high-quality labels and help get your brand noticed. StickerGiant StickerGiant has a fun mix of glossy labels, clear stickers, and paper labels that can be customized for different kinds of products. You can bulk print logo stickers by placing an order on StickerGiant’s website. After you upload a picture of your logo and finalize the order, StickerGiant will deliver highly personalized labels. For an example of estimated costs, if you pick 125 glossy white, circle-shaped 3″ x 3″ labels, the price will be $88.27. If this is too expensive, you can order higher quantities to bring down the cost per sticker. Jukebox Jukebox is the perfect choice for visually appealing stickers that are also long-lasting. Their scratch- and weather-resistant prints stay intact for up to 5 years, come snow, sunlight, wind, or rain. You will see customization options when you visit their website. We like that they can print shapes suited to the outline of the logo for a one-of-a-kind label. This e-store has affordable packages as compared to StickerGiant. An order of 100 standard gloss, 3″ x 3″ logos will cost you $53.00, which lets you spend less on prints without compromising on quality. StickerYou With a user-friendly interface and cool options like holographic labels, StickerYou is an incredible e-store for logo sticker printing. You can order custom die-cut vinyl stickers, labels, decals, and tattoos in any size, shape, and quantity.